The Xoomworks Technology team’s outstanding performance for the Betfair Sportsbook integration projects has been achieved with a velocity, quality and commitment highly valuable to Betfair.
CTO, Paddy Power Betfair
Leading sports betting and gambling group Betfair approached Xoomworks Technology to create and integrate a new middleware application for their sophisticated Sportsbook betting and trading platform. The Sportsbook platform provides customers with in-play sports betting and casino-like gambling online. The Sportsbook platform is a robust and scalable solution designed to standardise the integration of future sports betting data into a visible DevOps process. Xoomworks Technology dedicated software development team and Paddy Power Betfair employed all the benefits of an agile delivery process with
Betfair wished to expand their services to their customers using their Sportsbook platform. Sports betting comprised 80% of their total revenue, representing the fastest growing segment of their online market. Xoomworks Technology had been continually developing the Sportsbook platform adding new sporting events into the gaming inventory since 2004. Betfair approached Xoomworks Technology to create and deliver a new middleware application to
Xoomworks Technology engaged in the project from inception to completion leading the analysis and design phases and providing the engineering to create and run the integration within the technology infrastructure of Betfair including
The delivery model was a hybrid offshore and onshore distributed product team collaborating with Betfair. Xoomworks built the Sportsbook platform with continuous delivery using automated builds, tests, and deployment processes using technologies such as
Hibernate object relational mapping was used for its superior performance over straight JDBC code for developer productivity and runtime performance. Hibernate delivered a highly scalable architecture. Apache Kafka was employed to build real-time streaming data pipelines and applications. Apache Storm was employed for real-time computations, processing, and machine learning.
Betfair and the Xoomworks Technology team delivered a rapid growth in key sports on the Sportsbook platform. Betting channels increased from 5 to over 80 including sports such as ITF Tennis, Handball, basketball, and Baseball. Xoomworks continues to run a dedicated development team ensuring the knowledge and technical expertise is a retained asset for Betfair as they expand and invest in global platforms. The experience gained by the Xoomworks Technology development team and the continuing collaboration with Paddy Power Betfair supports the future development of the Sportsbook platform with a visible DevOps process for rapid and cost effective development and implementation.